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New Consumer Oriented Activewear Brand | Vaara

There is a new breed of consumer oriented activewear brands that caters to women’s needs design cloths for women that fits effortlessly into daily routine – at home, at barre class, over a coffee or even on the school run. There’s no need to sacrifice comfort for elegance that is what Vaara is set out to deliver to their costumers.

Founded by Tatiana Korsokova, Mother, model, yogi, founder of 'Gracious heart' charity foundation, lifestyle blogger and entrepreneur. As a model and entrepreneur, Tatiana’s life has taken her from Moscow to Milan, from New York to London, and along the way, has taught her the importance of listening to and caring for her body & mind.

The cornerstone of her communication is her passion to bring these experiences to as many women as possible, inspiring others to live an active, healthy life as a lifestyle blogger at Vaara.com and posting regularly on Instagram where 238k people follow.

Everything on Vaara is curated by Tatiana, and her vision lives in every page and product you see on the site. Tatiana knows very well that Women are active all the time she understands the need for versatile clothing that will carry energy and poise beyond the gym. 

Rest assured no detail is overlooked with a citreous combination of performance fabrics, cashmere knits and laid-back essentials, designed and manufactured with great care and attention to the highest standards at every stage. After all, Vaara wants you to feel good as well as look good.

Source 1 | Source 2 | Photo credit: vaara.com